Participating in Genealogy Market Research

This week concluded with an interesting experience for me – I participated in a market research interview for a genealogy company – AppleTree.com.

AppleTree is a collaborative genealogy website.  They contacted me because of my past blog posts on collaborative genealogy, probably most specifically a post I made about Geni.com and my initial thoughts on it and how it compares to other collab genealogy sites.

It was definitely a fun and interesting experience! I don’t believe I am your “typical” genealogist so I did explain that to them, but of course they are interested in a multitude of viewpoints.

Admittedly, I have not explored the site in-depth, but I may have an idea of where they are heading based on the questions in our conversation.  I explained also that I have a very high threshold for what I expect from a web-based genealogy program so I have very high expectations. :-)  That said, I am even more convinced that we are going to see even more innovation in tech + genealogy in the next few years from companies like theirs and others, and I am going to have a glorious time trying to take it all in!

Thank you Jim & Scott for a great conversation.

 

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