This week concluded with an interesting experience for me – I participated in a market research interview for a genealogy company – AppleTree.com.
AppleTree is a collaborative genealogy website. They contacted me because of my past blog posts on collaborative genealogy, probably most specifically a post I made about Geni.com and my initial thoughts on it and how it compares to other collab genealogy sites.
It was definitely a fun and interesting experience! I don’t believe I am your “typical” genealogist so I did explain that to them, but of course they are interested in a multitude of viewpoints.
Admittedly, I have not explored the site in-depth, but I may have an idea of where they are heading based on the questions in our conversation. I explained also that I have a very high threshold for what I expect from a web-based genealogy program so I have very high expectations. That said, I am even more convinced that we are going to see even more innovation in tech + genealogy in the next few years from companies like theirs and others, and I am going to have a glorious time trying to take it all in!
Thank you Jim & Scott for a great conversation.